Milan- Serie A Champions Juventus on Sunday has finally revealed the new jersey for the upcoming season. The team’s traditional black and white stripes have been replaced with two halves of black and white, separated by a thin pink line in between.
Club’s emblem and their home kit are the first impressions of any club and at the start of the 2017-18 season, the Italian giants changed their emblem, introducing a ‘J’ shaped logo to replace the black and white oval shield.
This new kit was introduced by Adidas which has replaced Nike as the principal shirt sponsor from the year 2015. For the last 115 years, Juventus players played with their black and white striped shirts with white or black shorts while originally when the club was founded in 1897, they played in pink shirts with a black tie.
The club website shared this statement about the new outfit.
“The daring new design evokes the past, whilst igniting the future of the club through the evolution of the iconic black and white stripes. The new jersey will continue to have the iconic black and white colors, but in the shape of the new half-and-half stripes, along with an unexpected flash of pink that sits at the heart of the design and honors the first color the club ever played in.”
